![]() "Click this link!" and "Swipe up!" are good examples of clear calls-to-action. Make sure you tell your audience exactly what you want them to do. Because ephemeral content doesn't last forever, you need to make your CTA clear and concise. With ephemeral content, the call-to-action is usually a link to a landing page. In the end, you want your users to do something. Get your users involved with a call-to-action If you plan on using Facebook for your live videos, make sure you know when the best times are to go live so you can get the most engagement. Live video lets you share memorable event moments with all your users.įacebook Live is a popular platform for live video streaming. Share live events. Not everyone has the chance to attend exclusive events.Contests or giveaways. These would not only reward loyal customers, but they can bring in new customers, too.Instead, you can treat users to related tips & tricks, Q&As or how-to guides. You don't have to do full training sessions. Training videos. These videos are great for technical or creative brands.Show what goes on behind-the-scenes. You can show snippets of processes in your business, or company culture by showing staff in their element.According to Facebook, users spend up to three times more of their time watching live videos than non-live videos. When you use live video, your users are the seeing it at the same time as everyone else. But aside from that, it hooks them immediately. Live video is one way to show your audience that you're authentic. Keep your audience on its toes with live video Take advantage of this and show users the unpolished side of your brand. Users like seeing employees at work behind the scenes-or real people using products in their own way. You also have to run your brand in line with your identity. When you have an identity and stick to it, it's reflected in your content. principles, philosophies, etc.) "should provide an ample introduction of why you're in business, why you're different, what you have going for you, and why you're a good bet if you're asking for an investment." These will give you a guide for how to appear more authentic in your social media posts.īut, it's not enough to know who you are and why. However, to do this, you first have to know who you are and what you want to do as a brand.Īccording to Shopify, putting to paper the intangible facets of your brand (e.g. Speaking of authenticity, one of the things that makes ephemeral content attractive is that it feels more real. Instead, you can give your regular users a "sneak peek" that not only makes them feel special, but also makes your brand feel real and authentic. ![]() Keep in mind that not all fans have the clout or money to go to these events. These influencers can then share their experiences with your brand via their social media accounts. Provide opportunities for them to take great pictures and try out your product. If you haven't reached your audience yet, you can tap influencers to attend expos or invite-only events. If you've already established contact with your users, you can try remarketing. Use remarketing to announce new products, sales or discounts on products or services they've bought before to keep your audience engaged. There are two good ways to do this: remarketing and influencer marketing. Reach out to your users and make them feel specialįirst, you have to reach out to your users. There are several different strategies you can use, depending on your preferred platform. How to use ephemeral content effectivelyĮphemeral content offers unique ways to engage an audience. If you don't get in on this trend soon, you'll be the one who ends up with a bad case of FOMO. In 2016, an estimated 21% of BuzzFeed's total traffic came from Snapchat views. As of 2018, Instagram Stories has an estimated 400 million users. Large brands are already taking advantage of FOMO with their content. They don't want to miss out, so they pay attention. If you miss it, you miss it for good.īy making content ephemeral, you can keep your audience on its toes. What was the point in making a video or a photo that would disappear?Īt that time, content creators focused on creating evergreen content to capture the interest of readers and stand the test of time.Īlthough evergreen content lasts, ephemeral content offers a sense of exclusivity. When Snapchat came to smartphones, many people didn't get it. Why should brands create ephemeral content? ![]() Here, we'll discuss how you can take advantage of FOMO to build your brand with ephemeral content. The psychological concept of FOMO (the fear of missing out) makes ephemeral content great at increasing customer engagement.
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